ARTISTIK CASE STUDY
From Amazon to Shopify - Artistik Case Study
Artistik Art Materials is an art materials brand that retails superior quality, affordable art supplies, including paint, brushes, art sets, canvas, paper pads, pencils, easels, and more.
They started selling on Amazon in 2017 and growing exponentially year after year. Four years later, they explored options to expand the business to other countries and increase profitability by maximizing profit margins.
Generate more sales on Shopify store
As part of their expansion plans and to maximize business revenue, Artistik opened a Shopify store.
While their Amazon account is doing well in sales through organic searches, a newly-opened Artistik Shopify store is different. The challenge is to capture new audiences to increase the customer base and generate more sales on their Shopify store with a limited advertising budget.
4-Step Ecommerce Growth Strategy
For Shopify stores, we adapted a strategic direction for Facebook ads. After years of experimentation and thousands of ad spends, we developed the 4-Step Ecommerce Growth Strategy.
We only do things that move the needle. We disregard everything that doesn’t work.
From zero to $5,000/month Shopify store in 3 months
We started running Artistik’s Facebook ad campaigns on March 2021. And in the first 3 months, we were able to generate $7,615 in sales and $5,000/month Shopify store.
The remaining months of 2021 remain good and it’s averaging a ROAS of 2.5. The highest sales ever were during Q4, when Artistik gained more than $21,000 in sales! Q4 sales is almost 3x than the first three months’ performance.